Businesses these days are using the power of the internet to their utmost advantage. The best ways in which you can overcome these obstacles is by attending social media marketing training/ classes/ workshops/ programs or seminars under the guidance of trainers and experts, where a lot of learning can happen.
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Social media marketing allows business owners to connect and engage potential customers where they are at: LinkedIn, Twitter, Youtube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
Build Brand Awareness-Across different platforms, companies can tell their story, why they provide the services they offer, and keep audiences updated with customer and employee stories.
Generate Leads-Create meaningful conversations and engagement within their target industry by posting videos, news, data, and interesting trends. Not only do you build credibility with potential customers, but these strategies can result in gaining leads.
Measure Marketing Efforts-Social media platforms and management tools enable you to track key performance metrics (KPIs). You can even assign a monetary value to organic social media engagement. Earned media value (EMV) offers an idea of how much organic social engagement and reach would have cost if you paid in ads.
For businesses wondering when to start making greater investments in social, the time is now. Not convinced? Continue reading for three stats that prove just how important social media marketing is for businesses of every shape and size.
55% of consumers learn about new brands on social-Social media is a place for discovery and now, it’s nearly as common for consumers to learn about brands or companies on social as it is through TV or radio ads.
78% of consumers are willing to buy from a company after having a positive experience with them on social-Not only does a positive experience encourage a customer to make a purchase from your brand, but they’re also more likely to choose your brand over competitors, recommend your brand to their own network and feel stronger brand loyalty.
68% of consumers agree that social media enables them to interact with brands and companies. -While traditional marketing and advertising methods are one-way media, where brands rely on their monologue to win over a consumer, social media empowers dialogue and gives consumers unique opportunities to engage.
“ As an independent fashion designer, running a fashion brand requires wearing many hats. Marketing was not my strength and so, Nicole provided social media training for me. She was very patient and provided hands on practice and instructions that were easy to follow. Thank you for your help! Can't wait to work with you again. ”
Damola S. - Designer & Owner of Mèsan
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